Associated Barber College of San Diego

What's HotWhat’s Trending in Cosmetology for Summer 2024

What’s Trending in Cosmetology for Summer 2024

As summer 2024 approaches, the world of cosmetology is buzzing with fresh trends that promise to redefine beauty and personal care. From innovative skincare routines and bold makeup looks to sustainable beauty practices and inclusive treatments, this summer is all about embracing individuality and enhancing natural beauty. This blog post explores the top trends in cosmetology for summer 2024, giving you a glimpse into what’s hot and happening.

Skincare Trends

Personalized Skincare

Personalized skincare is taking center stage this summer. With advancements in technology, clients can now receive customized skincare routines tailored to their unique skin types and concerns. DNA-based skincare products and AI-driven consultations are becoming more accessible, allowing individuals to achieve optimal skin health with personalized solutions.

Barrier Repair

Focusing on skin barrier repair is a major trend. Products that strengthen and protect the skin’s natural barrier, such as ceramide-rich creams and probiotic-infused serums, are gaining popularity. These products help maintain hydration, prevent irritation, and promote a healthy complexion, making them essential for the summer season.

Minimalist Skincare

The minimalist skincare trend continues to grow, emphasizing fewer products with higher efficacy. Multi-functional products that combine hydration, protection, and anti-aging benefits are in demand. This trend appeals to those looking for a simplified yet effective skincare routine.

Makeup Trends

Bold and Bright Eyes

Summer 2024 is all about bold and bright eye makeup. Vibrant eyeshadows, neon liners, and graphic shapes are making waves. This trend encourages creativity and allows individuals to express their personality through striking eye looks that stand out.

Dewy and Glowing Skin

The dewy, glowing skin trend is perfect for summer. Achieving a radiant complexion involves using lightweight, hydrating foundations and highlighters that impart a natural glow. Products with reflective particles and luminous finishes are key to mastering this look.

Statement Lips

Statement lips are back in a big way. Bold, vibrant lip colors such as electric reds, deep purples, and bright corals are trending. Matte and satin finishes are popular choices, offering long-lasting wear with intense pigmentation.

Hair Trends

Embracing Natural Texture

Embracing natural hair texture is a major trend for summer 2024. From curly and wavy to coily and straight, enhancing and celebrating natural hair patterns is in vogue. Techniques like air-drying, diffusing, and using curl-enhancing products help clients achieve beautiful, effortless looks.

Vibrant Hair Colors

Vibrant hair colors are making a splash this summer. Bold hues like pastel pinks, electric blues, and fiery reds are popular choices for those looking to make a statement. Temporary color sprays and semi-permanent dyes offer flexibility for those wanting to experiment with different shades.

Sleek and Shiny Styles

Sleek, shiny hairstyles are perfect for the summer season. Achieving this look involves using smoothing serums, flat irons, and finishing sprays that add shine and reduce frizz. Sleek ponytails, glossy waves, and straight styles are all part of this trend.

Sustainable Beauty

Eco-Friendly Packaging

Sustainable beauty is a significant trend, with eco-friendly packaging taking the spotlight. Brands are adopting recyclable, biodegradable, and refillable packaging options to reduce environmental impact. Consumers are increasingly choosing products that align with their values, prioritizing sustainability.

Clean Beauty Products

Clean beauty products, free from harmful chemicals and synthetic ingredients, are in high demand. Clients are seeking skincare and makeup products that are cruelty-free, vegan, and formulated with natural ingredients. Transparency in ingredient sourcing and production processes is also important.

Zero-Waste Practices

Zero-waste beauty practices are gaining traction. This includes using reusable tools like makeup remover pads, bamboo applicators, and refillable containers. These practices minimize waste and promote a more sustainable approach to beauty routines.

Inclusive Beauty

Diverse Shade Ranges

Inclusive beauty is more than a trend—it’s a movement. Brands are expanding their shade ranges to cater to all skin tones, ensuring everyone can find their perfect match. This inclusivity extends to foundations, concealers, and even skincare products.

Gender-Neutral Products

Gender-neutral beauty products are becoming mainstream. These products are designed to be used by anyone, regardless of gender, and focus on universal beauty needs. From skincare to makeup, the emphasis is on versatility and inclusivity.

Adaptive Beauty Tools

Adaptive beauty tools designed for individuals with disabilities are making beauty routines more accessible. Brands are creating products that cater to different abilities, such as easy-grip brushes and applicators, ensuring that everyone can enjoy the process of beautification.


Summer 2024 is set to be an exciting season for the world of cosmetology, with trends that embrace individuality, sustainability, and inclusivity. From personalized skincare and bold makeup looks to eco-friendly practices and adaptive beauty tools, the focus is on enhancing natural beauty while promoting a more inclusive and sustainable industry. Whether you’re looking to update your beauty routine or explore new trends, summer 2024 promises to bring innovation and creativity to the forefront of cosmetology.