What It Takes to Run a Successful Barbershop: A Look at the Business Side of Barbering
Barbering is more than just cutting hair—it’s a business. While having great skills behind the chair is essential, running a successful barbershop requires strong business acumen, customer service, marketing strategies, and financial management.
At Associated Barber College in San Diego, we don’t just train students to be top-tier barbers—we also prepare them to build and manage their own businesses. Whether you dream of opening a barbershop, working as a mobile barber, or expanding into product sales, understanding the business side of barbering is crucial.
Here’s what it takes to run a successful barbershop and turn a craft into a thriving career.
Developing a Strong Business Plan
Before opening a barbershop, you need a solid business plan that outlines your goals, target audience, and financial strategy. A well-structured plan helps secure funding, partnerships, and long-term success.
Key Components of a Barbershop Business Plan
- Vision & Mission Statement – What makes your barbershop unique?
- Location & Target Market – Who are your ideal customers? Where will you open?
- Services & Pricing Structure – What haircuts, beard trims, and additional services will you offer?
- Startup Costs & Budget – Equipment, rent, insurance, and licensing fees.
- Marketing & Branding Plan – How will you attract and retain customers?
- Growth & Expansion Strategy – Will you hire more barbers, sell products, or open more locations?
A strong business plan sets the foundation for a sustainable and profitable barbershop.
Finding the Right Location
Location is one of the most important factors in determining the success of a barbershop. A great location ensures high foot traffic, visibility, and accessibility.
What to Look for in a Barbershop Location
- High Traffic Areas – Near shopping centers, universities, or busy streets.
- Easy Accessibility – Plenty of parking and public transportation nearby.
- Complementary Businesses – Close to gyms, coffee shops, or men’s clothing stores.
- Demographics Match Your Target Audience – Understand who lives and works in the area.
Choosing the right location can attract more walk-ins, build a steady clientele, and increase profitability.
Building a Strong Brand and Identity
A barbershop isn’t just a place to get a haircut—it’s a cultural experience. Your brand should reflect your values, vibe, and the kind of clientele you want to attract.
Branding Essentials for a Barbershop
- Barbershop Name & Logo – Choose a name that’s memorable and professional.
- Interior Design & Atmosphere – Modern, classic, or vintage? The design sets the tone.
- Uniforms & Professionalism – Well-dressed barbers create a polished image.
- Barbershop Experience – Offer complimentary drinks, entertainment, or signature services.
A strong brand builds loyalty and recognition, making your shop stand out from the competition.
Providing Excellent Customer Service
Customer experience is what keeps people coming back. The most successful barbershops don’t just offer great haircuts—they build long-lasting relationships with their clients.
How to Deliver Exceptional Customer Service
- Remember Client Preferences – Keep records of haircut styles and product choices.
- Engage in Conversation – Barbershops are social spaces—connect with your clients.
- Maintain a Clean & Professional Environment – A spotless shop reflects professionalism.
- Offer Online Booking & Appointments – Make it easy for clients to schedule visits.
A barbershop with great service and a welcoming atmosphere quickly builds a loyal clientele.
Marketing and Promoting Your Barbershop
Even the best barbershop needs effective marketing to attract new customers and stay competitive.
Essential Marketing Strategies for Barbershops
- Social Media Presence – Showcase haircuts and shop culture on Instagram, Facebook, and TikTok.
- Google My Business Listing – Helps customers find your shop and leave reviews.
- Referral Programs – Offer discounts for clients who bring in new customers.
- Local Partnerships – Collaborate with gyms, clothing stores, or coffee shops to cross-promote.
- Loyalty Programs – Reward repeat customers with free cuts or discounts.
A strong marketing plan keeps your chair full and your business growing.
Managing Finances and Expenses
A barbershop is a business, and keeping track of finances is essential for profitability. Many shops fail not because of a lack of customers, but because of poor financial management.
Financial Tips for Barbershop Owners
- Set Competitive Pricing – Balance affordability with profitability.
- Track Expenses & Revenue – Use accounting software to manage income and costs.
- Plan for Slow Seasons – Save money to cover unexpected downturns.
- Invest in High-Quality Tools – Good clippers and chairs improve service and longevity.
- Understand Tax Deductions – Business expenses, equipment, and shop rent can be deducted.
Smart financial planning ensures that your barbershop remains profitable and continues to grow.
Hiring and Managing Barbers
As your business grows, you may need to hire additional barbers. A great team can elevate your shop’s reputation, while a poor hiring decision can hurt your business.
How to Build a Strong Barbering Team
- Hire Skilled & Licensed Barbers – Ensure they meet professional standards.
- Set Clear Expectations – Define work hours, pricing structures, and shop rules.
- Create a Positive Work Environment – A great shop culture attracts both barbers and clients.
- Provide Ongoing Training – Keep your team updated on the latest trends and techniques.
A well-managed team ensures that your shop operates efficiently and maintains high standards.
Expanding Your Business: Growth and Diversification
Once your barbershop is thriving, it’s time to think about scaling and expanding.
Ways to Grow a Barbershop Business
- Opening Additional Locations – Expand your brand into new areas.
- Selling Grooming Products – Offer haircare and beard products in-store and online.
- Adding Services – Facials, scalp treatments, and straight razor shaves can increase revenue.
- Hosting Events – Barber battles, community events, and networking meetups build exposure.
Long-term success in barbering comes from innovation, customer retention, and smart business decisions.
Learn the Business of Barbering at Associated Barber College
At Associated Barber College in San Diego, we teach students not only how to cut hair but also how to run a successful barbershop.
What You’ll Learn in Our Program
- Hands-on training in cutting, styling, and grooming
- Business management and financial planning for barbershops
- Marketing strategies to build a loyal clientele
- Leadership skills for managing employees and expanding a business
- State board licensing preparation for professional certification
Whether you want to work in a shop or own one, we’ll help you develop the skills you need for a successful career in barbering.
Running a successful barbershop takes more than just skill with clippers—it requires business knowledge, customer service excellence, and strong marketing strategies. By understanding the financial, branding, and operational aspects of the business, barbers can turn their craft into a profitable and rewarding career.
If you’re ready to take the next step in your barbering journey, Associated Barber College is here to help. Learn from experienced professionals and build the skills needed to run a thriving barbershop.
Apply today and start your path toward owning your own business in barbering.
