Resilience in the Face of a Pandemic: How Barbershops Continued to Serve Clients During COVID-19 Shutdowns

The COVID-19 pandemic brought unprecedented challenges to businesses around the world, and barbershops were no exception. For an industry rooted in face-to-face interactions and personal services, the shutdowns threatened not only the livelihoods of barbers but also the essential grooming routines of millions of clients across the United States. Yet, despite th