Joseph J. Roccoforte

Director & Lead Theory Instructor

A proud alumnus of Associated Barber College, Mr. Roccoforte embarked on his barbering journey in 1962, earning his California barber license and establishing himself as a dedicated craftsman. As a second-generation barber in San Diego, he inherited a rich legacy of service and skill, which fueled his lifelong passion for the industry.

In 1973, Mr. Roccoforte furthered his expertise by completing the Barber Instructor Course, solidifying his role as both a practitioner and educator. Just two years later, in 1975, he opened his own barber school—a venture that has since become a cornerstone of barbering education in the region.

Over the decades, Mr. Roccoforte has trained countless students, sharing not only his extensive knowledge of barbering theory but also the values of professionalism, precision, and pride in one’s work. Known for his unwavering commitment to excellence, he continues to mentor and inspire the next generation of barbers, instilling in them the foundational skills and mindset required to succeed in this timeless craft.